Joik

The JOIK brand was born in 2005, in Estonia. In 15 years, one woman's dream has grown into an internationally recognized brand with a wide product range, loved both in native Estonia and in many export countries such as the Netherlands.

Born and raised in Estonia, JOIK is constantly inspired by the beautiful nature. They combine the best natural ingredients with modern science, design and Scandinavian traditions. They never compromise when it comes to their most important values. Joik is natural and caring for nature, responsible and sustainable and they place great emphasis on beautiful design. For years they have collaborated with designers and artists from Estonia, which is visible in our product design as well as in the annual limited releases.

The brand and company have experienced a very logical and natural growth. In some ways it is a story of many firsts. They were the first in Estonia to start selling natural wax candles, the first Estonian cosmetics company to offer an Advent calendar and the first to obtain COSMOS certification for an entire JOIK Organic brand range.

Joik's main values are efficient and honest, natural and caring for nature and creating emotions. They make sure that the products are effective and do what they promise. They add exactly the same amount of active ingredients, so your skin and senses will thank you. They want to offer everyone a wonderful moment of the day to enjoy a beautiful and wonderfully smelling product, knowing that both your skin and our environment are grateful.

The name JOIK comes from the word "joik" - the ancient singing style of nature-loving Sami people. Joik is a unique form of cultural expression, conveying emotions and describing people, animals and nature. Joik continues traditions but at the same time is constantly evolving and in line with the contemporary world. JOIK as a brand is similar - they nurture ancient knowledge about using nature for our well-being and health, but they are constantly evolving, creating products that combine the best natural ingredients with modern science and create positive emotions.